The Lagos State government has lauded management of Martell Tower for promoting cultural and educational experience in the state.
State Commissioner for Tourism, Arts, and Culture, Toke Benson-Awoyinka, gave the commendation at the weekend when she visited the French Cognac pop-up – the Martell Tower.
She lauded the management for their innovative approach to blending cognac education, culture, and luxury.
The Commissioner, who admitted she initially thought the Tower was yet another marketing initiative, found herself captivated by the depth and sophistication of the experience.
She said: “I thought this was just another clever branding campaign. But as I went through the tour, I realised it’s so much more. It’s beyond just the cognac—it’s truly an educational experience.”
Mrs. Benson-Awoyinka was particularly struck by how the experience sparked her curiosity about the artistry and craftsmanship involved.
“This has inspired me to learn more about the grapes, distillation process, and the journey that brought us to the creation of such fine cognac. Clearly, this vision goes beyond selling a product to celebrating heritage, innovation, and artistry. Kudos to the team for creating something so impactful.”
The Commissioner commended the brand for its ability to educate while entertaining, noting that it sets a high standard for cultural attractions in Lagos. She emphasized its potential to attract both local and international audiences, enhancing Lagos’ status as a vibrant destination for experiential tourism.
“This is a shining example of how culture and luxury can intersect to create something truly meaningful,” she added. “I encourage everyone to visit and experience it for themselves.”
Expressing gratitude for the Commissioner’s visit, Managing Director, Pernod Ricard Nigeria, Micheal Ehindero denoted, “We are deeply honored by the recognition received today. This reaffirms our commitment to delivering an experience that exceeds expectations. From ideation to execution, The Martell Tower was designed to be more than just a social hub—it represents our dedication to bringing the artistry of French Cognac to Nigeria, sharing our 300-year legacy, and fostering cognac education within the Nigerian community.”
The Martell Tower offers an immersive journey into the world of cognac, highlighting its 300-year legacy, the intricacies of the distillation process, and the artistry behind its creation.
The Martell Tower’s 10-week pop-up experience, which ran from November 8 to January 4, attracted diverse visitors who were immersed in the history, artistry, and innovation behind the world’s oldest cognac.